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September 10, 2020 / By: Karibu / Teme: cijena kave, specialty coffee, komercijalna kava

Think about the consequences of our purchase and enjoy in quality coffee

Fresh coffee from already well-known Fjord coffee roastery in Berlin has arrived to our place. If you still have not grab your package, stop by at our coffee shop or order it through our web shop, and the coffee will arrive to your home, in beans or ground.

Why Fjord coffee products have continuosly been in our offer? Apart from the coffee quality that stands behind Fjord brand, the reason also lies in their transparent sharing of information about the whole coffee procurement process.

Just recently we wrote an article about the basic types of coffee, arabica and robusta. With both types of coffee are traded on the stock exchange. With arabica is traded on the New York Stock Exchange and with robusta on the London Stock Exchange. Thus, the average price per kilo of arabica (green coffee) is $ 2.8 and $ 1.5 per kilo of robusta (green coffee). When purchasing green coffee, commercial brands are guided by these price parameters, which very often do not cover the costs of growing, processing and transporting green coffee. The result is stopping of coffee production by farmers and turning to other crops.

In specialty coffee industry, the purchase price is not the same as the coffee stock market price. On the contrary, the price of green coffee is negotiated directly with farmers or cooperatives. In this concept, the goal is to encourage farmers to continue growing coffee and thus achieve long-term cooperation. In other words, this enables quality control during the whole process of coffee production.

One of the coffees in our current offer is the one originating from the Okuluu farm in Ethiopia. It is a organic high quality arabica coffee. Farmers earned $ 5.86 per kilo of green coffee (the raw material from which roasted coffee is obtained). In other words, farmers gained more than double the current average coffee stock price.

Why is this information important? Growing, processing and preparing for coffee export causes various costs to farmers. Very often these costs exceed the selling price that farmers realize. This is not the case with the coffee procured from the Okoluu farm. Coffee processing, transportation, and ranking costs were $ 3.98 (excluding cultivation and wage costs). This means that realized selling price of $ 5.86 covered all incurred costs. Moreover, farmers realized certain profit as motivation to continue with coffee production.

Let’s think about our purchase consequences and enjoy in quality coffee!

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